Advertising Campaign Case Study Example | Topics and Well Written Essays - 500 words

Advertising Campaign - Case Study Example The university has been promoting its undergraduate marketing degree in Hong Kong. It needs to further promote it as the university has not yielded expected returns. The promotion should highlight the key benefit or unique selling proposition (usp) of UniSA that should immediately appeal to the target audience. That is to say it should tell the audience how the University of South Australia is different from its competitors. A perceptual mapping will prove beneficial in this regard to chart the target audiences' perception of UniSA compared with that of Harvard school of business. "Before you embark on an image advertising campaign, you need to know the type of image you wish to convey. A key component of your decision should be an understanding of your current image and your competitors' images. This knowledge can be gained through image research and perceptual mapping." (Perceptual mapping_deciding what image to project)Both the universities are doing well on the tradition attribut e. So there does not seem to be any scope for promotion based on these attributes. As far as fame and reputation is concerned they are the lowest attributes in importance. So there should not be any concern regarding promotion based on these attributes. Now the real opportunity lies in the three most important attributes, that is, professional, casual and modern and employment opportunity.

Presentation Essay Example | Topics and Well Written Essays - 750 words - 3

Presentation - Essay Example This, as a result, set path for new ideas about seeking to learn a more universally acceptable language, and my passion for learning English was born. It is widely known that English is the most spoken language in the world today, with a large number of countries worldwide using it as their official language. It is also one of the most used media of communication especially in books, music and films to date. These are some of the notable reasons that made it very easy for me to settle with English as my choice of language that I had to learn. The journey to learn English, just like any other new thing, was not easy. For one, this was a time-consuming and equally challenging task especially considering the vast differences in the structure and elements between my native Arabic language and those in English. The virtual lack of a clear correlation between the two meant that I had to place more effort so that I could excel in understanding the new language. I am glad that today I can stand and address people in English, which could only sound like a fantasy to me sometimes back. Today, I want particularly to revisit one of the most interesting and indeed important part of my English learning journey; my first English presentation in school. As a brief description of my background, I joined an English language learning school in the USA where I believed would provide the best environment for learning the language. It is said that if one is to learn a language quickly, then surrounding yourself with the language is the single most efficient method of learning i.e. spending time with people speaking the language, listening to music and watching movies written in the language among others. USA perfectly provided all of these characteristics. The course outline in the language class consisted of presentations sessions where students were put to task in an attempt to